The single source of truth for every Imbila.AI property, build, and agent.
The name "Imbila" comes from isiZulu. Imbila.AI has adopted the honey badger as its brand animal — the most fearless creature on the planet. Pound for pound, it punches far above its weight. Tenacious, resourceful, relentless, and famously unbothered by larger predators.
This is the brand ethos: help the underdogs compete. Don't back down. Move fast. Get results.
The Zulu proverb "Imbila yeswela umsila ngokuyalezela" — the creature that lost its tail by sending others — remains the philosophical core: don't delegate your own AI journey.
A geometric, angular honey badger head in profile — honey gold and black. Forward momentum, intelligence, precision. VTracer-traced SVG with colours enforced: #EDAF42 + #0A0A0A.
| Variant | Use | Min Size |
|---|---|---|
| Standalone Mark (SVG) | All digital — hero graphics, merch, pattern elements | 32px |
| Circle + Wordmark | Primary logo. Headers, docs, presentations, social profiles. | 48px |
| Circle (no text) | Favicon, small avatars, app icons, watermarks. | 24px |
| Horizontal Lockup | Email sigs, letterheads, co-branding. | 160px wide |
Transparent SVG — the inner face is #0A0A0A, matching black backgrounds seamlessly. On light backgrounds the face remains visible and correct.
Drop this :root block into any CSS file. This is the canonical reference — if a value isn't here, it doesn't exist in the system.
/* ═══ IMBILA.AI DESIGN TOKENS v3.0 ═══ */ /* brand.imbila.ai — single source of truth */ /* Font — DM Sans. No exceptions. */ --font: 'DM Sans', system-ui, -apple-system, sans-serif; /* Honey Gold — brand accent */ --honey: #EDAF42; --honey-light: #F5C96E; --honey-dark: #C8922F; --honey-deep: #A67720; --honey-wash: #FAE0A5; --honey-10: rgba(237,175,66,0.10); --honey-15: rgba(237,175,66,0.15); /* Blacks */ --black: #0A0A0A; --black-rich: #111111; --black-soft: #1A1A1A; /* Neutral Scale */ --grey-900: #1F1E1E; --grey-800: #2A2A2A; --grey-700: #3D3D3D; --grey-600: #555555; --grey-500: #777777; --grey-400: #999999; --grey-300: #BBBBBB; --grey-200: #DDDDDD; --grey-100: #EEEEEE; --grey-50: #F5F5F5; --white: #FAFAFA; /* Semantic */ --success: #3A9E6B; --warning: #E8A838; --error: #D94F4F; --info: #4A90B8; /* Radii */ --radius-sm: 6px; --radius-md: 10px; --radius-lg: 16px; --radius-pill: 100px;
The palette is deliberately restrained — authority from black, warmth from honey, clarity from the grey scale. Every property must use these exact values.
Black dominates. Gold punctuates. Honey is never a background colour — it's for CTAs, headings, the logo, and critical highlights only.
No Inter. No Roboto. No system fallbacks in final renders. If it's Imbila, it's DM Sans.
Google Fonts import: family=DM+Sans:ital,opsz,wght@0,9..40,300..800;1,9..40,300..800
These components should look and behave identically across www.imbila.ai, claude.imbila.ai, and any future microsite or agent-built page.
Evaluate process maturity, data quality, and governance foundations across your organisation.
A 1–2 week focused engagement to map where AI fits in your business — and where it doesn't.
Diagnostic-driven, hands-on AI training at Workshop17. No technical experience required.
Imbila speaks like a sharp, experienced colleague — someone who's been in the trenches, not an ivory tower. The voice adapts by channel, but the backbone is constant: no fluff, no weasel words, no hedging.
"We evaluate your process maturity, data quality, and governance foundations before recommending any AI adoption path."
Measured · Authoritative · Governance-aware
"Stop wondering how AI fits into your business. Start using it. We'll have you running in two weeks."
Energetic · Direct · Action-oriented
"I really had 'fun' this weekend. My birthday present to myself was a Mac Mini M4. For anyone following AI you will know why..."
Conversational · Opinionated · Insightful
Every microsite, landing page, and agent-built asset maps to one of these tiers. The visual system is shared; the tone adapts.
AI Readiness Assessment · Fractional AI Leadership · Implementation & Integration · MindFront.ai Alliance · SOC2 Assessment
AI Clarity Audits · Co-Design Labs · AI Sprints & Roadmaps · AI-Augmented Service Delivery
Blog · AI Mastery Workshops (Workshop17) · AI Assessment · YouTube · Podcast · Anthropic Academy guided courses
| Domain | Tier | Platform | Purpose |
|---|---|---|---|
| www.imbila.ai | All tiers | Ghost | Main site — blog, services, membership, newsletter |
| claude.imbila.ai | Dojo | Static HTML | Anthropic Academy guided learning microsite |
| brand.imbila.ai | Internal | Static HTML | This brand guide — design system reference for humans and agents |
These restrictions apply to all properties, decks, documents, social posts, and agent-generated content.
Any AI agent (Claude or third-party) creating content, pages, emails, or assets for Imbila must follow these rules. This section is the machine-readable contract.
:root block — copy them verbatim.#0A0A0A. Cards use #1F1E1E. Borders use #2A2A2A.#EDAF42 — for CTAs, links, highlights, and tags.#BBBBBB (grey-300). Headings are #FAFAFA (white)..page wrapper at max-width 1120px with 40px padding.01 · Section Name — 10px, 700 weight, 0.2em tracking, uppercase, honey-dark colour..accent span in honey gold.This is the exact JSON that agents fetch from the raw URL. Search, browse, or copy the whole thing.
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800 for display · 700 for headings · 600 for subheads · 400 for body · 300 for light text
CTAs · Links · Tags · Highlights · Section accents. Never as a background fill for large areas.
Page background. Cards on #1F1E1E. Borders on #2A2A2A. Dark-first, always.
All body copy. Max-width 64ch for readability. Line-height 1.7.
Primary tagline. Supporting: "Clarity, not chaos. Speed, not risk."
Not the hyrax/dassie. The brand shifted to honey badger. All references updated.